Bill Bernbach was considered a father of American advertising. The Seattle office of Doyle Dane & Bernbach asked me to create a special picture to honor him. Bill was a giant in the industry, so I returned with an installation concept for their lobby. I would fabricate a large sculpture of acrylic panels printed with my drawings of Bill. One problem: Bill was a legend but a very shy one. There were virtually no photographs of him—one very grainy image surfaced of his face but none of his hands or body. People just remembered that he constantly twirled his glasses, wore wingtip shoes, and sat in a director’s chair. So, my close friend, Colby Atwood, stood in as his body double. Bill ended up 12-feet tall sitting down. He now hangs on the wall of the DDB ad agency in San Francisco.

That project led to a number of other large installations, including the sliding wood-paneled piece about the history of Center, at VCA. The large installations have been the most challenging projects I’ve worked on but have been the most rewarding.